AI Insights · Timothy · January 2023
Top 5 Social Networking Apps on iOS in New Zealand Q4 2022
In Q4 2022, New Zealand saw varied performance in the top 5 social networking apps on iOS, with some showing steady growth in revenue and active users.
In the fourth quarter of 2022, the top five social networking applications on iOS in New Zealand exhibited diverse trends in downloads, revenue, and active users. Here’s a closer look at their performance:
BIGO LIVE-Live Stream, Go Live from BIGO TECHNOLOGY PTE. LTD. experienced a significant increase in weekly revenue, peaking at approximately $13.6K in late October. Weekly downloads fluctuated slightly, averaging around 330 downloads per week. Active users remained relatively stable, ranging from 4.2K to 4.7K throughout the quarter.
Grindr - Gay Dating & Chat saw a gradual increase in weekly revenue, reaching approximately $7.2K in mid-December. Weekly downloads varied, peaking at 319 in the last week of December. Active users showed minor fluctuations but remained around 6.0K to 6.4K.
Discord - Talk, Play, Hang Out from Discord, Inc. maintained consistent weekly revenue, with a notable peak of nearly $5K in mid-December. Downloads were steady, averaging around 2.7K to 3.3K per week. Active users were robust, averaging around 170K to 179K, with minor dips and peaks.
Skype from Skype Communications S.a.r.l showed a stable revenue trend, peaking at approximately $3.9K in late October. Weekly downloads were consistent, averaging around 330 downloads. Active users remained fairly steady, fluctuating between 18.9K and 21.8K.
Facebook from Meta Platforms, Inc. demonstrated steady revenue, peaking at approximately $2.8K in the last week of December. Downloads were strong, averaging around 4.5K to 5.6K per week. Active users were high and stable, averaging around 1.9M, with a slight peak of 1.96M in the last week of December.
These insights highlight the dynamic nature of the social networking app market in New Zealand. For more detailed analytics and insights, visit Sensor Tower.